Create & Submit WhatsApp Message Templates
Build, submit, and manage Meta-approved WhatsApp message templates for outbound campaigns, automation triggers, and customer updates.
Step-by-Step Guide
Navigate to Templates
Go to Settings → Channels → WhatsApp → Message Templates. Click New Template.
Screenshot: Message Template builder interface
Replace with actual screenshot or diagram
Choose Template Category
Marketing: promotional messages, offers. Utility: transactional, order updates, receipts. Authentication: OTP codes. Choose correctly — Meta reviews each category differently.
Warning: Misclassifying a template category can lead to rejection or account restrictions.
Build Your Template Body
Write your template text. Use {{1}}, {{2}} etc. for dynamic variables. Keep body under 1024 characters. Add header (optional: text, image, video, document), footer, and CTA/quick-reply buttons.
Screenshot: Template body editor with variable insertion panel
Replace with actual screenshot or diagram
Add Media Header (optional)
Image headers must be JPG/PNG (≤5MB). Video headers must be MP4 (≤16MB). Document headers must be PDF (≤100MB). When using media variables, provide a sample URL during submission.
Example template body:
Hi {{1}}, your order #{{2}} has shipped!
Estimated delivery: {{3}}.
[Track Order] [Contact Support]Submit for Meta Review
Click Submit for Approval. Meta typically reviews within 24–48 hours. You will receive an email and in-app notification on approval or rejection.
Tip: Rejected templates can be edited and resubmitted. Common rejection reasons: promotional content in Utility category, vague variable placeholders, or broken URL buttons.
Was this article helpful?
Your feedback helps us improve our documentation.
Related Articles
Connect WhatsApp Business API
Link your WhatsApp Business number to AxoDesk via the official Meta Business API — step by step.
Send WhatsApp Broadcast Campaigns
Send WhatsApp broadcast campaigns to opted-in contacts with approved templates, audience filters, scheduling, and delivery analytics.